Published pricing · flat fees only
The menu, with the prices on it.
Every price below is flat and published on purpose. The ladder runs diagnostic → scoreboard → one growth service → full stack. Nobody starts at the top, and most clients never reach it.
Step 0 The front door
Nothing else is sold before this. The findings tell both of us what your business actually needs.
Profit Leak Diagnostic
We connect to QuickBooks, your field-service system, Google Business Profile, and any ad accounts. You get:
- A 12–18 page findings report in plain English
- Every leak ranked, each with a dollar estimate
- A one-page scoreboard of the 8 numbers that run the business
- A 60-minute walkthrough call
- A prioritized 90-day plan — yours to keep either way
Pillar 1 Know your numbers
The Scoreboard
A live dashboard pulling from your systems, a weekly five-number email, a monthly one-page report that opens with dollars, one 45-minute call — and unlimited “what does this number mean” questions.
Custom Dashboard Build
Multi-location roll-ups, job-level profitability modeling, or connecting a system without a native integration.
Data Cleanup Project
Years of miscategorized transactions, duplicate customers, and inconsistent job coding — fixed. Often what the diagnostic reveals first.
Pillar 2 Stop losing jobs
Missed Call Rescue
Instant text-back on every missed call in your voice, optional after-hours answering, booking into your existing calendar. Monthly report: calls captured, jobs booked, revenue recovered. A full-time receptionist runs $65K–$95K all-in; this recovers the calls for a fraction of one.
Quote Follow-Up Engine
Automated multi-touch follow-up on every unaccepted quote, timed and in your voice, stopping the moment the customer replies. Most operators follow up once or never — a 10% lift on quotes already sent is free revenue.
Review Engine
Review requests triggered by job completion, routed to Google, with unhappy customers intercepted privately first.
Back-Office Automation
Job notes to invoice, scheduling reminders, receipt processing, intake routing. Scoped from the diagnostic findings.
Pillar 3 More of the right customers
No minimum ad spend, ever. The first marketing move is always your existing customer list.
Customer Reactivation Campaign
Your past-customer database segmented by recency, value, and service type; a multi-touch email and SMS campaign written for your business; full attribution on revenue generated. Typically pays for itself inside 30 days.
Local Visibility
Google Business Profile optimization and weekly posting, citation cleanup, review generation and response, local landing pages, monthly ranking and call-volume report.
Growth Engine
Everything in Local Visibility plus Google Ads management (you pay the platform directly — we never touch ad spend), landing pages and conversion work, a monthly email campaign, and a quarterly strategy session.
Website Build
Conversion-focused, fast, mobile-first, call tracking wired in from day one. Only sold when the diagnostic shows the site is the actual bottleneck.
Pillar 4 Know if you can afford it
Cash Flow Command
A 13-week rolling cash flow forecast updated weekly, budget vs. actual explained in plain English, cash position alerts before problems arrive, and a monthly 45-minute review.
Fundable Package
For the lender meeting: a 3-year projection model with scenarios, cleaned-up historicals, a written narrative, and a package formatted to what banks and SBA lenders actually ask for.
Pricing & Profitability Analysis
Margin by service line, job type, technician, and customer segment. What to raise, what to drop, what to push. A 3% price correction on a $2M business is $60,000 with no added cost.
Fractional CFO
Everything in Cash Flow Command plus scenario modeling for hiring and equipment decisions, quarterly planning, lender and vendor negotiation support, and bi-weekly calls.
Exit & Succession Readiness
A valuation estimate, value-driver analysis, a documented 3-year plan to raise the sale price, and an owner-dependency reduction roadmap.
Bundles When services stack
Foundation
Scoreboard (Growth) + Local Visibility. The default post-diagnostic recommendation.
Momentum
Scoreboard (Growth) + Growth Engine + Missed Call Rescue. For businesses whose constraint is growth.
Command
Scoreboard (Growth) + Cash Flow Command + Growth Engine. For businesses whose constraint is control and profitability.
Full Stack
Scoreboard + Growth Engine + Fractional CFO + one automation system. A real relationship, not a package. Build and setup fees quoted separately in every bundle.